I watch everything I eat, I eat healthily and excercise a lot, im a size 12 and simply want to get a little smaller and more toned. I have started focusing on getting my body fat% down rather than weight loss, and magically in the process my weight has gone down too. I have to fill in a food diary every day and at the end of the week take it to my gym, where they look at it and pop me on the scales and measure my % body fat.
It makes me think about what I am going to eat, if I reach for a snack item, I think about having to write it on the food diary, and the fact someone is monitoring my progress and it makes me stop. Works for me, but then different strokes for different folks... and it's less painfull than the bulldog diet.