i would not be at all happy if my boss invited half the company to my family funeral without asking me!
i will invite who i want, not him, and they would be people i knew and liked, not strangers
i couldn't care less about them representing the company
i would also be a bit peeved at being expected to attend the funeral of a strangers relative - you cannot get more removed!
people say its to show respect - but you are not doing that - because you are only there under duress, you don't know them, don't want to be there, you avoid all the other relatives, and want to leave at the first chance you get - some respect!!
I attend funerals to pay my respects and say goodbye to people i cared for...and at the very least actually know!
funerals are for family, friends and work friends.