I am stuck up with my marketing assignment, i need to come up with a complete marketing plan for a new product in an existing market. Is there anyone who can help me out?
Pick the market you wish to use in your thesis. Use creativity to make up a new brand. Decide how you think it is best marketed. Probably along the lines of "Same old stuff in a brand new pack and new name, please give us a try". Did you have lectures to help you understand the details they are looking for ?