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17.14 I agree with you on certain points without doubt, cheaper shops are thriving because that's what a lot of people can afford. Regarding the quality of the garments sold in Debenhams, again I would agree, but the same garments can be bought else were for a lot less, or just as good. But quality in both Debenhams and M&S has been sliding, to increase profit margin, I use to buy a lot from M&S but don't anymore, the high price is still there but not the quality. Some of the cheaper garments you can buy elsewhere, you would be hard pressed to know the difference, between the price difference.