I see, well sounds like the "advisor" (salesman!) sold you the policy that gave him the most commision. You should be able to get a better deal by shopping around, do a search on uk sites for "Term assurance". The premium should be constant and is calculated to take account of the reducing amount of cover. Looks like the advisor made a big deal over what is a standard approach. Generally Term assurance should be very cheap unless you have health problems or are a smoker or obese etc. Are you comparing like with like with your friends?