I agree,with all the additives and artificial sweeteners ( which they like to hide under long chemical names,the worst being aspertame which changes to formaldihide in your cells, Chocolate or any other kind of candy for that matter does not taste like it use to or should. The best chocolate for taste that I have found, is a dark Dutch chocolat bar which in Canada will cost you about $ 2.85 / bar.Dark chocolate is better for you with 70% cocoa ingredient on Label.