The laws of physics dictate that a satellite can only remain 'geostationary' (i.e. constantly directly above the same place on Earth) if it's:
(a) over the equator ; and
(b) at a height of 22,300 miles.
So any satellite dish in the northern hemisphere must point south. (i.e. towards the equator). The group of transmitters which provides signals for UK viewers is roughly located 22,300 miles above Lake Edward in Uganda. Given that the transmitter power of a satellite is typically only a twentieth of the power of a land-based TV transmitter (where you usually need to be within about 40 miles or so to get a decent signal), it's vital that any satellite dish is aligned extremely accurately with the signal path.
You can either mount a satellite dish on a south-facing wall or put it on top of a pole (so that it's clear of your roof) mounted elsewhere on the house. The cable path from the dish to your satellite receiver is up to you (or, more likely, up to the guy fitting the system) but it's usual to keep it outside as long as possible in order to avoid (for example) having to drill holes through interior walls.
Perhaps it's time to ask yourself why you need either cable TV or satellite TV? You probably can't avoid one or the other if you want to watch a lot of sport but many AB members now seem to be switching to only using either Freeview or Freesat, possibly topped up some form of (cheap) internet-based service (such as Now TV).