Hi, I'm from Pure Cremation and have read the responses with interest.
We do charge an extra £250 if you die outside of hospital, however if you buy our plan that's included. The funds go into an independent trust so even if the company were to go bust the money is safe.
We're also just building our own crematorium so we can handle the whole process ourselves. That involved outside investors putting in £7.35m. They did a thorough due diligence process on us first.
We do expect funeral plans to be regulated by the FCA pretty soon and so we've already registered - you can search the FCA register and find us there.
Not sure what else I can say, but hope that helps. If you'd like to come and visit please call and we can arrange.