A TV picture is 25 frames per second.
Imagine a disk with a single blank mark at the 12 o'clock position, for the first frame.
If , when the second frame is taken the mark has moved to anywhere up to 6 o'clock, the wheel will appear to travel forwards.
Speed up the wheel until the mark passes the 6 o'clock point before the second frame, and the wheel will appear to go backwards.
Continue increasing the speed until the wheel makes one complete revolution in a 25th of a second and it will appear to be stationary.
Now carry on increasing the speed. so that the mark makes it all the way round and back to the 1 o'clock position. The wheel will once more appear to be moving forward, but much more slowly than it really is.
As you continue increasing the speed the wheel will appear to go forwards then backwards then forwards again until it's moving too fast for you to distinguish the mark.