Body & Soul5 mins ago
Yellow pages....... why?
15 Answers
Ok just got my latest one, last year's barely openned. In these days of Eco awareness etc why do they still print and distribute phone books. You can get it all on line. They could save thousands of tons of paper, hauling said paper + fuel + time to haull said paper! Ok they could have some printed that technophobes could order of they really wanted. Bl00dy h3ll I'm turning into a beardy weirdy tree hu66er, help!
Answers
Best Answer
No best answer has yet been selected by R1Geezer. Once a best answer has been selected, it will be shown here.
For more on marking an answer as the "Best Answer", please visit our FAQ.It may surprise you Geezer, but not everyone is Computer literate, especially older people. The paper version is still very profitable and widely used. Advertising in the Yellow pages is pretty expensive, but still has a proven record of working despite the competition from tinternet.
No company as big as Yellow Pages is going to jack in a successful business to save a few trees.
These directories are made from recycled paper and most councils will now accept the old directories for recycling, so it is no worse than buying a daily newspaper in terms of damage to the environment (Sorry went into huge beardie mode there).
http://www.recyclenow.com/what_can_i_do_today/ can_it_be_recycled/paper_products/yellow_pages .html
No company as big as Yellow Pages is going to jack in a successful business to save a few trees.
These directories are made from recycled paper and most councils will now accept the old directories for recycling, so it is no worse than buying a daily newspaper in terms of damage to the environment (Sorry went into huge beardie mode there).
http://www.recyclenow.com/what_can_i_do_today/ can_it_be_recycled/paper_products/yellow_pages .html
-- answer removed --
Money for nothing merchants.
Most of the ads are from call centres who sub it out anyway. More than half the ads in some classifications are from the same four companies.
Ten years ago they promised to stop the aaaaaa.....aaaaaa listings but they are still prevalent.
Cannot beat word of mouth, lots of tradesmen I know have dropped YP 118247 and Yell.com all together.
Most of the ads are from call centres who sub it out anyway. More than half the ads in some classifications are from the same four companies.
Ten years ago they promised to stop the aaaaaa.....aaaaaa listings but they are still prevalent.
Cannot beat word of mouth, lots of tradesmen I know have dropped YP 118247 and Yell.com all together.