Research

[sharkman]

Can someone please explain in simple terms the difference between quantative and qualitative research

[stoo_pid]

Very basically, quantative research is based upon collecting a large volume of data e.g. to identify a trend, qualitative research is based more on in-depth questioning but with fewer respondents / interviewees.

In theory quantative is logical & objective, qualitative is instinctive & subjective.

In practice, it's more complicated than that & research can often be a combination of the two.

[Fingerprint]

Qualitive research is more suitible when dealing with issues that relate to understanding opinions or attitudes. Quantitative data is more suitible for issues that are mneasures statistically.