Some gas/electric advert showing old olympic games

[sumar]

When this ad 1st came on, in fact for quite a while, numerous people, including myself, found it weird that they said, 'since the games started, over 100 yrs ago'. Everyone knows it was a heck of a lot longer than that, so it was a bit annoying each time it came on. For the past week however, I have noticed that they have sarted saying 'since the MODERN olympics started'. Was this just a word I missed, or have they realised how uninformed they sounded and someone clever has sneakily added this one crucial word? Did anyone notice?

[albaqwerty]

Personally I'd suggest someone told them they sounded arrogant rather than ill-informed.
But yes, I did notice the added word.
Maybe also something to do with the false advertising rule too.