Sponsors

[Kathyan]

Can someone tell me what it means when firms 'sponsor' a TV programme, like Cadbury's and Coronation Street? Thanks.

[pamnez]

The sponsors pay the tv companies large sums of money to have their products advertised on particular programmes.  For example, Airwick on Emmerdale and Cadbury's on Coronation Street.

[Loosehead]

They also get a mini ad before during and after the show, like the chocolate cat for Corrie.