Amazing Advert

[maggiebee]

Anyone else love the new John Lewis and Waitrose advert. Hope this link works if you haven't seen it.
https://inews.co.uk/culture/television/new-john-lewis-waitrose-advert-bohemian-rhapsody/

[anotheoldgit]

A brilliant but very expensive advert, since one has to be quick to catch what it is they are actually advertising.

[emmie]

what a great ad, so inventive.

[gingejbee]

1. It's not a Christmas ad.
2. It's not actually advertising anything....simply announcing a "re-branding" (adding "and partners" to both "John Lewis" and "Waitrose")
3. I think the £4 million could have been used more usefully.

[andres]

Very expensive advert just to let us know they are re-branding!

[pastafreak]

Love it...but...
There I am thinking that for any school to do something like this...it *has* to be a private one.
Oh dear I'm being a cynic...

[Tilly2]

You'd be amazed at some of the state school productions, Pasta. I have produced and have seen many wonderful, inventive ones, full of talent and obviously the product of hard work.

They are very stressful though...

[venator]

"and partners" empowers the staff, or so the girl who sold me a lamp said!

Possibly the word "partnership" may have given some people the idea that JL wasn't a limited company - their solicitors may be happy?

[Lie-in King]

It's a great ad, I bet the kids really enjoyed making it :-)

[Peter Pedant]

o god gungjbee is being Mrs Grumpy today
hey mrs G ! its raining outside as well today !

£4m well spent if it gets us to talk about it and waitrose and jey-elle and istn it all wonderful etc

the marketeers have a word for it - brand identification ? or something. Getting the brand into our minds is at least half the struggle

[yeah OK BA being hacked - bad bad bad....]

[mallyh]

it was good but no wonder they are expensive stores if they can spend 4 million on a 2 min ad x

[Arksided]

It's ok, I guess. to be honest though I never got the hype about the 'C' word ones either.

IMO, it's a shame they had to piggyback on a classic song if the union is so great.

[pastafreak]

Piggybacking on a classic is so they catch the audience that grew up with that classic.

Tilly, thanks for a first hand viewpoint. It's been so long since lil pasta was in school...

[hereIam]

Absolutely love it, especially when the spaceships fly over and they show the amazement on the audience's faces! Much better than any Christmas ad ...