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Writing a proposal

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AWC4eva | 17:10 Tue 13th Mar 2007 | Film, Media & TV
5 Answers
Hello all!

I'm writing a proposal in my Media class. Basically it's to try and promote a film we're making. Anyway I have to write a proper proposal tomorrow for class but I'm not sure what to include? hat do I need to cover?

Debbie
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I'd suggest you cover the 5 Ws

Why, Who, What, Where and When.

Why you are promoting the film. Who you expect to convince to see the film, What you'll do to achieve this. Where and when will you do this.

From here you can break it down into who you approach. Just school members or the general public.

How you will advertise, posters, leaflets etc.

Length of campaign, budget etc.

Good Luck

If you include How

Heres a good opening slide/ front cover quote.

Rudyard Kipling

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.

I send them over land and sea,
I send them east and west;
But after they have worked for me,
I give them all a rest.

I let them rest from nine till five,
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men.
But different folk have different views;
I know a person small-
She keeps ten million serving-men,
Who get no rest at all!

She sends'em abroad on her own affairs,
From the second she opens her eyes-
One million Hows, two million Wheres,
And seven million Whys!

The Elephant's Child

Probably just the first stanza would do.
Who also includes the division of labour. Which of your classmates is the best artist to do the artwork, who's the best schmoozer to get your posters up in local shops etc.
The target market your trying to attract.
Focus on other FREE types of media, youtube, myspace etc.
General marketing stuff, leaflets, posters etc
Cooperation from media instatutes, ie British film commission etc.
Good luck with it
Wow! I'm sitting here on answerbank, dipping into YouTube, and MySpace, checking my emails, watching virals and totally forgetting the new media in PR/Advertising, I'm obviously still old in the head at some fundamental level !

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