Could it be that most TV programmes are now mainly targeted at the Female sex?
Soaps, Doctor and Hospital Dramas, Jeremy Kyle type shows, Cooking programmes, Loose Women, House restoration type programmes, and reality shows etc etc.you get the idea
I'm female..............I watch the soaps but never watch daytime TV, well except for the tennis. Cooking programmes, Loose Women.....boring.
I like Silent Witness, Waking the Dead, Spooks, New Tricks..........
But I'd be interested to see what figures are for watching DVDs in groups, or what they are for playing video games in groups. Or what they are for people doing either of those things in groups of friends rather than groups of family.
It's a little simplistic to assume we're all bowling alone because families are watching less telly.