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ok, frosties have certainly used much younger children before, and i am shocked because i have seen the advert played 6am to bedtime. It certainly reminds an adult like myself about frosties, but i would want something more in my box of frosties than a medel of Owen. You could (85%) be right about the advert, i think it was DESIGNED to attract the attention of adults; although having some child appeal. its not as annoying as you might think. listen to it 30 more times, will grow on you (presumably as long as England in the finals) - then i will detest that advert. As for the lad singing, hope he goes on to a cool college :-) (and lets hope kelloggs got him there)