Another way of looking at this is - if you were a performer, say an illusionist/dancer/singer-songwriter/poet/ban
d,
and you had signed a deal with a broadcaster to show your performance live. Would you be happy if a local pub found a way of showing this cheap, without paying the full rate. Would you be happy eh????
Too many people these days think they are 'owed' something and can get something on the cheap or for free. Look at the riots. If you really want to watch something you pay the going rate. If you're not that bothered, you don't.
Why don't the moaning minnies complain about film stars/pop stars/models earning millions for a few minutes work. Footballers seem to be an easy target.
People keep going on about the lower/non-leagues. Where do you you think they aspire to play?? Only a few like Rooney/Lampard/Torres/Tevez are paid millions. The majority of premier league footballers are not.
As with most things in life, if you think it's worth it, you pay the going rate. If not - don't. No-one is forced to pay for Sky. No-one is forced to pay for Premier League football.
The only thing you HAVE to pay for is a TV license, which goes to the BBC for their rubbish. This, I think, is wrong.