I think alot of you have misread the judgement. "The ECJ now says national laws which prohibit the import, sale or use of foreign decoder cards are contrary to the freedom to provide services".
It does not say that her showing live football was legal, it only refers to the decoder. It also ruled that broadcast live football matches were NOT copyright, so SKY will probably only need to delay broadcast by 5 minutes or so to enable the match to be classed as copyright. It also said that any inherent copyright part of the broadcast (music, logo's images etc) would need the copyright owners permission.
As a season ticket holder at a premier league club I consider it wrong that cheapskates can watch it live on the cheap, with relatively little financial input into the product that entertains them.
It could affect not just football for the few, but other sports/films/dvd's/ even music concerts. So the minority cheapskates will have ruined it for the true supporter of the event.