Would it not make more sense for this to be delayed until 2018 to mark the end of the war???
I don't have an issue with the cost of it...except I think if you want to target kids, you need to engage them in a completely different way. Sending a select few to France to report back? I'm not sure that will work. If I were charged with engaging as many young kids as possible, I would look to social networking to get the message across. But even then, it'd be an uphill struggle. As time goes by, we will feel less and less 'associated' with WW1, because there are fewer and fewer people who have first hand knowledge of the world at that time around now.