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Sqad...thought it was obvious. If Cameron is to have any chance of winning the next Election outright, he can hardly be happy with being so far behind the only other party that has a chance. The date is very early May 2015, so they will probably start campaigning properly about end of March 2015. They coalition can hardly be ongoing up until to the day before the Election, so he will have the Libs and BNP-lite to fight against, not just Labour.
Em has it nearly right...he needs something remarkable to happen, very quickly, if he is to have any realistic chance. Not sure what remarkable thing he can have up his sleeve, if he has anything at all. There are more savage cuts on the way according to the Chancellor on Radio 4 this morning, so he can't bribe us. Perhaps he will step sideways and let Boris try to stoke up the troops in time.
Em..is there a "not" missing from your final line...typo I expect !