Several here have argued that this initiative will not make much impact, in part because credit unions have been around for ages. They have, its true, but actually - how many people really know anything at all about them and how they work? Not that many, I am guessing.
The Wongas of this world obviously fulfill a niche requirement for short term cash loans. So when people feel the need for a loan of this type, who will they be contacting? The brand they know and recognise, from TV adverts, Football Club sponsorship etc, with its promise of a 15 minute wait period and next to no financial checks, or investigate the locality for a credit union and then figure out whats needed to get a loan from them?
If the church are to succeed in this, they will need to generate a much higher brand awareness for CUs, and make them more accessible....