It was a font protected by copyright - no problem with personal use, but if you wish to use it in any kind of public facing corporate exercise, the originator should be compensated.I doubt that "commercial use" could be confined to exclusively direct money-making ventures.
Bit of a sideshow to the central point about the value or need or desirability of adopting and promoting such a campaign in the first place, but interesting and somewhat amusing, nonetheless.
After all, the Home Office - that majestic Office of State grandly responsible for upholding the law and punishing lawbreakers- appears to have broken a law themselves. That's a source of ironic amusement, I feel.