Was it about the attention people paid, or was it because few trusted the Remain on principle, regardless of what they were saying or not? At times it felt like it could get to the point where Cameron could stand up and say "If we vote to leave then we'll find out the result over the course of Friday morning" and people still wouldn't have believed that. We had people on this site argue passionately that the £350 million figure was correct and they were simply wrong, as so many who led the campaign have acknowledged -- but those people held the advantage of being seen as "outside" the establishment, and so were trusted. How they have abused that trust.
I hope this is the only lie Brexit sold... but we all know it isn't. The fallout from the result on Thursday is set to grow worse, and worse, and worse. How much more angry we will all be as this continues to come out.