Cambridge Analytica find themselves all over the news pages this morning for all the wrong reasons. A warrant has been issued to investigate their records
http://www.bbc.co.uk/news/technology-43465700
Dodgy firm were hired by Leave.eu diring the run up to the EU referendum. The money went through a third party, a fashion student, to hide the money trail.
A donation of £625,000 from Leave.eu to a fashion student, Darren Grimes, who then funneled the money to Cambridge Analytica (which paid for their dodgy work.
// Cambridge Analytica had worked for Leave.eu, he said. It had taught them how to build profiles, how to target people and how to scoop up masses of data from people’s Facebook profiles. A video on YouTube shows one of Cambridge Analytica’s and SCL’s employees, Brittany Kaiser, sitting on the panel at Leave.EU’s launch event.
Facebook was the key to the entire campaign, Wigmore explained. A Facebook ‘like’, he said, was their most “potent weapon”. “Because using artificial intelligence, as we did, tells you all sorts of things about that individual and how to convince them with what sort of advert. And you knew there would also be other people in their network who liked what they liked, so you could spread. And then you follow them. The computer never stops learning and it never stops monitoring.” //
Pretty damning stuff?