Is There Anything Left Not To Be Offended By?

[Khandro]

Does an ad. showing a mother caring for her child demonstrate a "harmful gender stereotype"?

https://www.breitbart.com/europe/2019/08/16/ad-woman-pram-men-explored-space-banned-perpetuating-harmful-gender-stereotypes/

[dannyk13]

PC gone absolutely mad.

[Tyrion44]

The world has gone mad!

[ToraToraTora]

perlease!

[Mamyalynne]

Not much wrong with the advert.

[ludwig]

Yes - Winnie The Pooh.

On second thoughts, cancel that - harmful stereotypes of wise owls and depressed donkeys.

[agchristie]

Who makes these new rules?

[Lie-in King]

The advert's fine, stupid overreaction.

[Gromit]

The ruling is ridiculous.

https://www.theguardian.com/media/2019/aug/14/first-ads-banned-for-contravening-gender-stereotyping-rules

// “It is concerning to see the ASA take on the role of the morality police,” said Geraint Lloyd-Taylor, an advertising expert at the law firm Lewis Silkin. “It has let its zeal to enforce the new rules override its common sense in this first batch of rulings.

“The ASA seems to be out of sync with society in general. As it stands, the ASA’s definition of ‘harm’ is unworkable and urgently needs to be clarified. I hope that these advertisers seek an independent review of the latest decisions.” //

The ASA seem to have misunderstood the advert. It shows a man and a woman sleeping on a clifftop. And a man and a woman on a space station. Then a car driven by someone whose gender is not known, drives past a mother and child, quietly not disturbing them or poisoning them with pollution. I can see no gender bias at all.

[andy-hughes]

Anyone can be offended by anything - you just need the time to look and the mindset to be bothered.

Some have far too much of both.

[ludwig]

// a man and a woman on a space station //

I think it's two men actually, although one might be transitioning. It's hard to tell.

[Gromit]

Ludwig,
Yep.
The beard on the other astronaut was the giveaway. :-)

[Khandro]

Actually Volkswagen have a high standard of advertising with some of the best ads ever; does anyone remember that TV one with the squeaky ear ring ?
And in my book, one of the best ads ever was a photo without any caption showing a group of armed cops sheltering behind a VW from an armed gunman.

[pixie374]

I can't see it's harmful by itself. It seems a huge overreaction. Although, looking at the bigger picture, I can see why they are starting to think a bit more too.

[Old_Geezer]

Absolutely it is. Everyone knows mothers are very aggressive and dangerous towards babies. Mothers should be shown up for the very devils we all know them to be.

[hereIam]

Only three people complained and the ad was banned !! Give me strength !!

[retrocop]

Only one London mayor complained and the jaeger and Triumph range disappeared from the walls of the London Underground escalators.
:-(

[twix123]

Three people complained about the commercial, with the Advertising Standards Authority (ASA) banning the ad on grounds that it showed the men being daring and adventurous whilst the women were “passive or engaged in a stereotypical care-giving role”.

Is there a mechanism for people to compliment the commercial with the ASA, outnumbering the complaints, thereby allowing those of us who haven't seen it form our own opinions ?

[Theland]

I believe this is just one more symptom of a decaying society.
We ALL belong to minority groups of one sort or another, sex, sexual orientation, race, religion, disability, married divorced single parent, unemployed, zero hours, political views, tall, short, obese, anxious and depressed the list goes on. Then we can claim victim hood for,our minority group and take,offence.
It will get worse in tandem with other traits. There is no going back.

[Mamyalynne]

You can claim it if you wish, I'm confident in me.

[tamborine]

I agree, it is stereotyping. Men are not witless nurturers & women are not all domestic.