We all know DFS haven't sold a sofa at full price since 1964. That's BCE, by the way.
I imagine this current announcement is a brief hiatus of a few hours or so...you can pay double, and buy now and pay now, and get obscene credit, just make sure you're at a closed branch from 5:01pm onwards this Sunday, and before 9:00am the day after.
Its a well known fact that the unluckiest man in the world,Mr.Wolf Erhampton,not only fell in a barrel of bosoms,and came out sucking his thumb,he is the only known person to have paid the full undiscounted price for a DFS three piece suite.