Well I for one dont think anybody needs to say "5hit", or any other swearword, on TV.
People seem to think it is big or clever to throw a swear word in every so often, but it just shows a lack of inteligence and a lack of consideration for the viewer.
I watched the Peter Kay shows just before Xmas, where he played Geraldine McQueen on the micky take of all the reality talent shows, and very clever they were too.
But they were spoilt by needless swearing.
I was hoping after the Brand / Ross fiasco that there would be a backlash against swearing on TV, but not seen much sign of it so far.