Well from the internet a definition of business development says, quote:
Business development involves evaluating a business and then realizing its full potential, using such tools as:
* customer service
* information management / knowledge management
* marketing
A sound organization never stops business development, but engages in it as an ongoing process.
end of quote
A hospital is a multi million pound business employing thousands of people. It does not just run itself.
Somebody needs to find out if they are providing the right customer service (too many midwives, not enough midwives, more care for the elderly, more care for diabetes etc)
Somebody needs to find out if they are going the right way about hiring the right staff. Are they paying out millions of pounds for contract staff when full time staff would be better.
Somebody needs to find out if they are maximizing the use of doctors and nurses time, and making the most of all the expensive equipment they have.
Somebody needs to find out if they are paying too much for their drugs and other hospital materials.
Somebody needs to find out if they are paying too much for their expensive hospital equipment, and what equipment is needed.
Could the hospital make a better use of IT and computers for example.
There are thousands of things a business person could look at to try to make a hospital more efficient, run better, deal with more patients, have less queues, have less staff turnover, have less people sueing them and so on.
Medical care is not just about nurses and doctors standing by a patients bed.