Politicians like abstractions. They can give us a description but still leave enough vagueness for the audience to decide it means what they think it means.
If challenged later they can always find examples of how it was a success or repudiate criticism by claiming 'it wasn't really about that'.
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It means the suckers who want to 'feel good' and who may already do their fair share like many of the rest of us, can opt to put others out of work doing tasks for nothing. Tasks that could be paid employment for those looking to make a fair contribution to society for a fair wage but who, as a result, are stuck on welfare.
it's an intiative that claims to give power back to the people, more powers at local authority rather than govt level, more volunteers to work within the commnity, supporting chrities and social enterprises etc, and having a more transparent government.
Basically do everything on the cheap and put the blame elsewhere.