It's changed hands a few times.
//The company was taken over by Palitoy in 1978.
The brand name was bought by Woolworths in 1988 and remained in use until that company's insolvency in 2009. Home Retail Group, the parent company of retailers Homebase and Argos, purchased the brand for £5 million in January 2009. The Chad Valley brand is now available exclusively at Argos. In March 2016, Sainsbury's bought Home Retail Group for approximately £1.4 billion and Chad Valley became a brand of Sainsbury's.//