Well, S Pollard, certainly. It refers to the recipient of mail as part of the Post Office TV advertising about their latest charges, sizes, weights etc of mail.
Max had a home in Canford Cliffs - in Poole, not Bournemouth - but he sold up and moved to Australia to be near family some years ago. I don't know whether he is still there on a permanent basis, but he did return for a short tour in the south last year.