Reminds me of when I was selling a Criss Angel DVD. I think I paid £22 ish maybe a lil' more, poss £24, when I bought it. I decided to sell it on and I would have been happy getting around £15 ish for it. There were others available on Ebay with a BIN price around £22 - £24 ish. I put it on with a start price of 99p and let it run its course.
Imagine my surprise when it got bid up to just short of £30 - do people not bother doing a search ?? The others that were on at the time, were exactly the same as mine, with a BIN price of £22 - £24 ish (can't remember exactly how much) ....... madness lol ............