Marks And Spencer

[honestjohn64-_]

When did M & S drop the St. Michael tag ? When and why did they use it in the first place ?.

[rd14962]

The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks. By 1950, virtually all goods were sold under the St Michael brand. M&S lingerie, women's clothing and girls' uniform were branded under the St Margaret brand, until the whole range of general merchandise became St Michael.
In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in-store ordering receipts.
The St Michael Quality Promise was phased out in 2000.

[honestjohn64-_]

Thanks rd. Can't see anyone beating that. Just what I needed to know.

[Fibonacci]

above from wikipedia.

some images for the brand
http://vintagefashionguild.org/label-resource/st-michael/

Reason for its adoption
"The St Michael brand was invented in the 1920s when Simon Marks, the son of M&S co-founder Michael Marks, put it forward as a way of paying lasting tribute to his father. "

[atalanta]

In the middle of last century, when people used to send clothes parcels from UK to poorer countries, many recipients thought the clothing industry in the UK must be run by the Church, since all the labels said either "St Michael" or "St Margaret".

[TheOtherHalf]

Interesting link Fibonacci, Im a great M & S fan