Morrisons Reason 1?

[hyuk hyuk]

Throughout the Morrisons TV advertising campaign, and during numerous visits to their establishments, I have never encountered Reason 1 of the "more reasons to shop at Morrisons" Does anybody know what Reason 1 is, please? Also, how many reasons are there in total?

[gary baldy]

Reason 1:
Cos its dead cheap!

[kipchik]

With LOADS of offers