Infantilisation?

[Atheist]

Christmas adverts - cartoon characters which used to be aimed at children. 'Literature' - which is often about magic and dragons and fairies and princesses or angels, which used to be aimed at children. Am I getting old?

[Mozz71]

If you're looking for well written, imaginative fantasy Atheist, I recommend Neil Gaiman. Maybe try American Gods or the ingenious Good Omens, go written by the aforementioned Mr Pratchett.

If you're looking for something more comedic, Robert Rankin seldom disappoints, plus I'm a fan of Jasper Fforde's Thursday Next novels.

The late Iain Banks (or Iain M. Banks if you prefer his Science Fiction books), has also a wide variety of very readable novels, often with fantasy elements, but always very grounded and human.

Another personal favourite is Jeff Noon, intelligent, punchy and highly imaginative, mainly with a Sci-Fi or Steampunk feel to them.