Perhaps this answer is not really relevant to your question, but I thought it might interest you.
I work a lot with Chinese students at university level, and the question of citation/referencing is very difficult for them, as they find it hard to distinguish between western 'family' names and 'given' names.
For example, if a book is written by John Smith, I often find the author cited as 'John'.
Western students have the same problem in reverse: if the author's name is Zheng Li, then I get the reference as 'Li'.
You can imagine the fun we have trying to get it right!
It's no wonder my hair is going grey fast.