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Yes,you keep go no about scientific, this is true when it comes to choices of goods, services, employment, and even personal relationships. Logic might suggest that greater freedom of choice leads to greater satisfaction in life. Surprisingly, however, it often makes for misery.
For those who always want the best, decisions become increasingly difficult as the range of options increases.
You see they do make a selection, says Scientific American, they are nagged by the alternatives they have not had time to investigate. In the end, such ones experienced less satisfaction with life and were less happy, less optimistic, and more depressed.
The conclusion. There is good reason to believe, says the article, that overwhelming choice at least contributes to the epidemic of unhappiness spreading through modern society, and yes we are in the 21th century.