escort service - and before maidup jumps all over me, let me explain.
Assuming that you have a decent house that has been cleaned up, a pick-up service at the airport, bed,breakfast and possibly dinner, running them in and out to the stadium.....and eventually out. A personalised service for which they pay a substantial premium and you could price up to and just under a good hotel but the service element gives you the differentiation.
Targets perhaps the foreign journo/tv services but you would need to get writing to them pronto - I would title it to the Olympic Programme Director and take it from there.