Normally, we see things such as stars because they emit light, and see things such as planets because they reflect light. A black hole is also made of normal matter, and does emit electromagnetic radiation (such as gamma rays). Whether or not it emits light is difficult to tell because it is so dense that even light cannot escape its gravitational pull. This gravity also prevents any reflected light from leaving. Incidentally, AFAIK, there is no actual proof of the existence of black holes, only a lot of theory and supporting observational evidence. For further reading, I'd thoroughly recommend 'A Brief History of Time'.