Don't focus on more content.
Minimise your content to what you need -- specialise.
Instead, focus on having a really accessible and simple site.
Sections for fast meals, brave meals to attempt, etc?
(this is far harder to do but i'll suggest it anyway): let the visitor specify what they have in their fridge, and offer recipes based on those ingredients.
most importantly though, keep the site very, very simply. if they're going to come to your site, they're going to come for recipes and nothing else.