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Pay as you surf?
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Why is it so difficult to get people to pay for Internet content?
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I think your answer is missing the point a bit. A huge amount of internet use is non business, curiosity driven. Just like this website. If I had to pay for this site I would not visit it, as I do so for fun. I can have fun for free elsewhere. The attraction of the net goes as soon as you need to pay. The rise of pay-per use and other billed sites has led to and will lead to a steep decline in web use. And anyone who believes the notion that business influences lead to more streamlined, less bloated products has clearly never used the rail network, worked for a large company or met a marketing consultant.