Orange

Orange is one of the largest telecoms operators in the world. The company is known for its innovation and leading technology. Their slogan “the future’s bright, the future’s Orange” shows how committed they are to advancing the telecommunications market. Orange has a unique image which shows through in their product names such as Monkey, Dolphin and Orange Wednesdays.

The brand was created in 1994 and is the brand used by France Télécom for its mobile network operator and Internet service provider subsidiaries. Within three years the company had gained over one million customers. They now have more than 175 million customers worldwide and the company has shown it is one of the major players in the telecommunications industry.

The company offer a huge range of handsets and accessories from manufacturers such as Sony Ericcson, Blackberry, Samsung and HTC.

By talking in a language people could understand and offering innovative products and services, such as per second billing, Orange puts its customers first and leaves the competition playing catch up. The Orange brand is one of the most powerful in the world; it is the number three mobile operator in Europe and number one provider of broadband Internet services.