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For more on marking an answer as the "Best Answer", please visit our FAQ.First time I saw that ad I thought it was trying to pull the wool over the public's eyes. She says they're having the same, but it's beans, without any suggestion that bean sauce is high in sugar. So not the same then.
I'm surprised it was ruled inappropriate though. In my limited experience of complaining about an ad the response is to (apparently deliberately) to miss the whole point of the complaint, create a strawman complaint to discuss, and come up with excuses about why they rule it ok. I doubt I'd ever bother to complain to the ASA again.
I'm surprised it was ruled inappropriate though. In my limited experience of complaining about an ad the response is to (apparently deliberately) to miss the whole point of the complaint, create a strawman complaint to discuss, and come up with excuses about why they rule it ok. I doubt I'd ever bother to complain to the ASA again.
How have you bean misled?
The report states that Heinz *are allowed* to state their beans are “High in protein. High in Fibre. Low in Fat”. It goes on to state they're *not allowed* to suggest their beans contain "as much protein, fibre and fat as a typical protein shake."
IMO you have to be inordinately picky to think the beans are in a comparison test from the script of the ad as shown.
The report states that Heinz *are allowed* to state their beans are “High in protein. High in Fibre. Low in Fat”. It goes on to state they're *not allowed* to suggest their beans contain "as much protein, fibre and fat as a typical protein shake."
IMO you have to be inordinately picky to think the beans are in a comparison test from the script of the ad as shown.
IMO the misleading was the statement that she was having the same. Naturally meaning the nutritional make-up, not that she was pretending her drink were beans. Clearly no post-exercise protein drink is the same as a tin of beans but the ad tries to get that image into your subconscious by the casual, "same" reference. It is a blatant cynical attempt to mislead without watchers necessarily noticing it.
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