Film, Media & TV31 mins ago
Anyone Increased Their Comfort Eating Because Of The Pandemic?
12 Answers
We haven't but apparently Premier Foods have gained a million new customers.
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I've always eaten so much comfort food that I don't think it would be possible to eat any more anyway!
I read that BBC article earlier and I was left wondering how Premier Foods have worked out that they've got a million new customers. Their actual customers are the major supermarket chains (whom they supply directly) and wholesalers like Booker. They clearly can't be supplying one million extra supermarket chains and wholesalers, so they must mean that there are now one million extra consumers of their products. However increased sales figures for Premier Foods won't indicate whether regular consumers are just buying more of their products or whether there are now extra consumers purchasing them. They could only get that information if, say, Tesco, Morrisons and Sainsbury's are sharing data that they get through loyalty cards but I can't see why they would.
I read that BBC article earlier and I was left wondering how Premier Foods have worked out that they've got a million new customers. Their actual customers are the major supermarket chains (whom they supply directly) and wholesalers like Booker. They clearly can't be supplying one million extra supermarket chains and wholesalers, so they must mean that there are now one million extra consumers of their products. However increased sales figures for Premier Foods won't indicate whether regular consumers are just buying more of their products or whether there are now extra consumers purchasing them. They could only get that information if, say, Tesco, Morrisons and Sainsbury's are sharing data that they get through loyalty cards but I can't see why they would.
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