Chilled toilet paper reminds me of a challenge put to us as students on a university expedition to the Breiðamerkurjökull Glacier back in the 70s, my sponsorship team reaching out to com.panies that one doesn't normally think of for funding - but who have products needed - like Scotch and toilet paper (and J-cloths). Yes, we got sponsored by Jeyes (then part of Cadbury) and their challenge was 'a photo of one of their products being used in an unusual position' - indeed, chilled bog paper may have met their challenge....
We satisfied them, a photo with a high-powered lens looking up the front of the glacier from a boat out on the lake with a lot of foreshortening and 'hexagons' of light cutting across the pic. We had been short of flags and had stitched up J-cloths..... the larger the picture got, as well as coarser, the better it became - and they were amazed and delighted when we presented it to them. However, a photo-map of chilled, coloured bog-paper under stones would have been far better?