Inflated prices are not everywhere pasta, the only ones inflating their prices are the desperate, and especially the ones who spin these so called club discount cards. Its really no skin off my nose if people want to believe they are getting a true discount with these apps. They are very much like the many garden centre club cards, the discount is based on RRP, or self inflated, the latter being way through the roof to begin with.
I give you one example of many running at Sainsburys a couple of weeks back, 1 block of 500g £5.75, if you had the club card you got it for £3.75, so £2.00 discount. This cheese has never been sold in Sainsburys at £5.75, and even if it had been that price, no business could stand to discount that amount on one product costing £5.75.
So in fact they are saying that even at letting it go at £3.75 they are still making their profit margin?
According to what they told government a few days ago, they are NOT inflating prices, they've already been caught out with their fuel prices. Lets say that the above price of £5.75 is the correct selling price? in that case they must make a hell of a lot more profit than what they told the government, on 1 block of cheese, its all BS I'm afraid.