Back in the 1960s we had a good old Socialist paper called The Daily Herald, but in the McMillan days of "never had it so good" and "I'm all right Jack" sales were not too good. It closed one Friday and the following Monday The Super Soaraway Sun appeared in its place.
It was not run by all the same people but some of the backroom folk transferred, and I think they used the same presses.
The Herald was a bit old fashioned and uninteresting. The Sun was intended to be a mass circulation lowest common denominator paper, and most of all NEW!! The scantily clad female pendulobes and unremitting twaddle came later; when it started it seemed quite resonable. Middle of the road wiht a left bias with new fonts and graphics.