I agree and disagree. There is a lot of rubbish with no concept behind (such as Cadbury's happiness sheep when chocolate is commonly made of cow's milk..tell me if I am wrong but I just don't get it, and to go on "Calm down dear", "I am not your sister", "I am lovin' it" and on an on and on). On the other side, I believe that the good ones are really good (see the new BT ad about networking, BMW, Mercedes, HP, O2, Toyota). And by the way Guinness horses and waves are taking over the penguins (urrahh!!).