car ad.

[eileenb]

can anyone explain to me, what the car advert (vauxhall i think),where the cars are attached to balloons/floating is about, and i don't mean about a car! :-) why balloons

[Trevilino]

It's the Ford Mondeo advert.
According to the Marketing campaign : - the ad is a radical departure from traditional automotive advertising. The ad leaves the typical domain of the car commercial - the road - as the viewer's eyes are diverted upwards to see old cars being carried away by balloons. The ad brings to life the instant desirability of the new Mondeo, -- upon seeing the new Mondeo people are saying goodbye to their old cars by floating them away.
"It is only fitting that we would unveil the new Ford Mondeo with advertising that is as innovative and distinctive as the car itself," said Stephen Odell, Ford of Europe's Vice President for Marketing.
In a time when computer generated images are the norm, 'Desire' breaks the mould. The ad looks real because it is - some of the cars actually took flight using a combination of different techniques. The lightest car featured in the ad was developed by the German company Effekt Technik. It weighs only four to five kilograms and can float in its own right when filled up entirely with helium. 'Desire' marks the first time that such a vehicle has appeared in an ad or film. Other cars used in the shoot were made out of carbon fibre.
Shot in high definition, the ad was filmed in 30 locations in and around London, including internationally recognized landmarks such as Trafalgar Square and Tower Bridge.
The ad was directed by French director Philippe Andr� who is recognized for his unique ability to blend imagination and striking visual effects. He has a diverse portfolio including commercial work, short films and music videos.
"I hope that 'Desire' will elicit wonder in those who see it" said Andr�. "The new Mondeo is a special car for Ford and it seemed right to introduce it with a touch of magic."

[eileenb]

Thanks, it makes sense now.